Ads that are literally good enough to eat ➜

In an enlightening effort to highlight the terrible eating habits of the UK's inhabitants, Dole Sunshine Company has recently rolled out a new poster campaign. The posters, containing some eye-opening ‘Malnutrition Facts’, have each been printed using fruit waste ink and as such purportedly have more nutritional value than many of the snacks we Brits most readily reach for. Undeniably a great idea but we're not sure we could manage more than one.

Catch me if you scan ➜

Another incredibly inventive adaptation of the out-of-home billboard medium here with this promotion for Adidas and their new FWD-02 sports headphones. This (very) fast moving campaign offered a 50% discount to any runners quick enough to keep up with their running billboards worn by elite runners from Stockholm Run Club for long enough to scan the QR-code. Congratulations to anyone who had the pace and puff to catch the offer.

How to unf*ck marketing budgets using the triple cooked chips method ➜

If you happen to be a marketing bod with responsibility for brand and campaign budgets this article by Mark Ritson is on the money. As economic instability abounds, the old adage “When the markets are harder, market harder” springs to mind, but effectively measuring marketing ROI can be a slippery beast. With so much data available and so many metrics to track, which are the right ones to focus on and how does performance relate to future budget setting? Allow Mr Ritson, with a little help from creative culinary kingpin Mr Blumenthal, to clarify.

Stammerers stand up to misconceptions ➜

The British Stammering Association, or Stamma, has released a campaign to address misconceptions around those with a stammer. Tackling the often barbed comments stammerers experience, the campaigns brilliantly frank photography and rightfully unapologetic copywriting wholly redresses the issue. “No, I’m not drunk.” “It's not a flirty wink.” “I'm not beat boxing.” “It's how we talk.” “All very well said – and all brilliantly effective in shifting the focus of judgement.

The Tin Buildings NYC brilliant branding ➜

Occasionally at Drumbeat HQ we see branding projects that make us want to weep with envy. And, so it is, from the foothills of inferiority, we shine a light on Mucca and their exceptionally talented team for raising the bar with their branding of The Tin building, New York. For the extent of your research, the perfection of your design response, the sheer scope of your creative thinking and your microscopic attention to detail, we wholeheartedly (and slightly jealously) salute you! That there is some damn fine brand design!


Served straight-up fortnightly.

With a slice of insight and garnished with lots of links we think you'll like.