Cruelty Free International joined forces with The Body Shop to take their message against animal testing for cosmetics to a truly global audience. The campaign ran in The Body Shop stores across 5 continents with an online pledge which was deployed in 37 languages.

In total, the campaign collected over 1 million worldwide supporter signatures from all corners of the globe and collateral included: branding, posters, flyers, website and mobile site.

Website design and programming

  Bespoke CMS           Google Analytics           Worldwide Range

Brand guidelines / Leaflet
Social media / On the road / VIP event invite
International mobile pledge campaign



"The campaign was an unprecedented success. The design and technical support from Drumbeat to deliver over 1million global signatures has been priceless." Carla Owen,
Head of Campaigns
Cruelty Free International