East Manchester is an area undergoing a huge transformation. From old industrial and underused spaces, new residential communities are emerging and flourishing. Spearheading this revival is Manchester Life, a joint venture between Manchester City Council and the Abu Dhabi United Group.
Since 2014 they have been developing homes in Ancoats and New Islington and setting a new benchmark for sustainable urban regeneration. Phase 1 of their development programme will deliver over 1,000 new homes across 6 developments.
Drumbeat was appointed to design and develop the Manchester Life website and create branding and marketing campaigns for both their sales and rental products.