East Manchester is an area undergoing a huge transformation. From old industrial and underused spaces, new residential communities are emerging and flourishing. Spearheading this revival is Manchester Life, a joint venture between Manchester City Council and the Abu Dhabi United Group.

Since 2014 they have been developing homes in Ancoats and New Islington and setting a new benchmark for sustainable urban regeneration. Phase 1 of their development programme will deliver over 1,000 new homes across 6 developments.

Drumbeat was appointed to design and develop the Manchester Life website and create branding and marketing campaigns for both their sales and rental products.


"Drumbeat’s insight and experience has been invaluable in marketing our first development, with 100% off-plan sales achieved. " Rachel Downey Project Director