As the trade association of a £4bn industry sector, BCF has always been well respected by it’s associate members. After a full brand review and workshop with the leadership team, we proposed that the BCF brand position should evolve to become as widely recognised and warmly regarded by the public as it is by it’s members, as this would be a hugely meaningful and valuable shift for the organisation.

By simplifying and humanising the BCF brand, we highlighted it’s value and values, connecting more clearly to everyday folk, in their everyday lives, and showing how the BCF’s work effects us all – making the brand more relevant, relatable and ultimately (even) more influential.