Do you speak creative? ➜

There's a great line in the brilliant Joshua Ferris novel, Then we Came to an End – which, once read, cant be forgotten, it goes: "Creative creatives creating creative creative."  That actually makes sense, so it's no wonder creatives can sometimes seem at best enigmatic, at worst, on a different plane. To assist, here's Hubspot's guide to communicating with them to get the results you (and we) want.
 

OOH controversy for Naked Attraction! ➜

As favourite acronyms go, OOH is right up there. It's practically impossible to discuss Out Of Home (OOH) without imagining clutching the strap of a tiny handbag to one's chest. Immaturity and handbags to one side, Channel 4 are on a sticky wicket with this TFL bus banner for Naked Attraction. You can see why. Unwitting traveller unknowingly labelled latent pervert! Also, Naked Attraction...Who the? What the? Why the?
 

Minus – a new social platform to be used sparingly ➜

An interesting new concept. A social media platform which allows users only a finite amount of posts. Not per day, or month, but per lifetime. 100 to be precise. This is the premise of Minus. It's an intriguing experiment. Can a social platform grow without constantly demanding user content and attention? Could rationing reduce our levels of social oversharing? To us, it at least seems a worthwhile exercise in encouraging thoughtfulness and consideration across a medium which usually boasts a staggering lack of both.
 

Marmite beer ➜

As branding plays go, Marmite's "Love it, hate it" is a stone cold Hall of Famer. To the extent that literally any remotely divisive thing in everyday life can be perfectly nutshelled as "a bit marmite". The new Land Rover Defender / tequila shots / Christiano Ronaldo...you get the picture. One thing though which was never "a bit marmite" – was beer! Until now.