Manchester Life
Manchester Life, a joint venture between Manchester City Council and the Abu Dhabi United Group, are spearheading a revival across the Ancoats & New Islington area. Since 2014 they have delivered over 1,500 new homes across 7 developments and 2 historic mill conversions. A new residential neighbourhood has emerged and the area is flourishing – being crowned one of the ‘coolest neighbourhoods in the world’ by Time Out magazine.
With such an esteemed title, the Ancoats & New Islington areas were undoubtedly in the spotlight, with potential new residents taking to social media to find out how they too can get in on the action. Enter Drumbeat – we manage the social media accounts for Manchester Life, showcasing the fantastic homes available and bringing the community together; whether that’s covering neighbourhood events, or promoting the many bars, restaurants and shops to newcomers, or just sharing pictures of the ridiculously camera-friendly scenery and resident pups. We’re making sure Manchester Life are the go-to account for all things Ancoats.
SERVICES
Organic & paid social management
Strategy & audience research
Content curation
Engagement
Analytics & results reporting
A social neighbourhood
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![Murray's Mills apartments, Ancoats, Manchester]()
WHAT MAKES ANCOATS SO MAGICAL? ✨1. ‘The almost clichéd blend of past and present which is visible on every street.' As the world’s first industrial suburb, #Ancoats was THE pioneer of the industrial revolution. This rich history is felt as you walk the cobbled streets today; orange brick mills now beautifully restored into modern homes, canals and marinas, which once fuelled industrialisation, are now places to relax in the city and home to exciting new businesses. Throughout its recent #regeneration, Ancoats has managed to merge history with modernity and create a magical version of modern city living!
#Ancoats #AncoatsMcr #NewIslington #Manchester #AncoatsRegeneration #RegenerationProject #NewHomes #ManchesterNeighbourhood #CoolestNeighbourhoods
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![Erst restaurant, Ancoats, Manchester]()
WHAT MAKES ANCOATS SO MAGICAL? ✨ 2. FOOD & DRINK Ancoats is home to ‘some of Manchester’s very best places to eat and drink…many with a focus on fresh, locally sourced produce.' It’s these bars, cafes and restaurants that help create the relaxed and vibrant neighbourhood that has been voted the 20th coolest in the world!
📸 @erst_mcr 📸 @trove_foods 📸 @pollenbakery
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![Dog looking into Trove cafe, Ancoats, Manchester]()
Wonder what's around the corner 👀 In Ancoats it’s usually a dog, bicycle or bakery 💙
#DogsOfAncoats #AncoatsLife #Ancoats
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![Sugo Pasta, Ancaots, pasta dishes]()
Thinking about food 💭 🍝 @sdsnacking at @sugopastakitchen 🌯 @mira.mcr based in @generalstores_ Ancoats 🍕 @corner.slice residency at @jimmys 🍅 @watt_elinor_eats at @erst_mcr 🥪 @nammcr new summer menu 🍩 @cotarellis 🍖 @ec_ancoats 🥐 @sabihadivan at @trove_foods 🍕 @jesshigham__ at @wearerudyspizza 🥗 @franeatsvegan spectacular tofu salad at @thecounterhouse
#AncoatsEats #ManchesterEats #Ancoats #AncoatsMcr #AncoatsRestaurants #AncoatsBakery #ManchesterCafe #ManchesterFoodie
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![Band cases in middle of road, Ancoats, Manchester]()
Live music? #Ancoats has it all👇 @nammcr for basement sessions with the city’s finest DJs @hallestpeters home to the Hallé Orchestra & Choir @blossomstsocial regular dj #socialsessions @thejaneeyremcr for relaxed live music @thehiphopchipshop for dedicated hip hop pop ups Plus many more…another reason not to leave the neighbourhood! 💿
#AncoatsMcr #ManchesterEvents #LiveMusic #McrMusicEvents #ManchesterDJSessions #NamMcr #BlossomStreetSocial #TheJaneEyre #TheHipHopChipShop
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![Two people eating at Pollen bakery, Ancoats, Manchester]()
#Veganuary? #DryJan? We’re surrounded by a great mix of exciting places to eat and drink in Ancoats and New Islington which means, whatever you’re deciding to do this month, you can still go out, enjoy yourself and keep supporting our great local businesses 💪🍹🥕☕️🥬🧃
#AncoatsBusinesses #AncoatsMcr #Ancoats #SupportLocal #SupportLocalBusinesses #IndependentBusinesses #ManchesterIndies #EatOut #SupportHospitality #NewIslington #NewIslingtonMarina
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![Halle building, Ancoats, Manchester]()
Festivities are over, January is in full swing, but #Ancoats still has lots to celebrate! 🎉 Ancoats has been named as one of the “hottest” postcodes to move to in 2022 by @theSundayTimes 🎉 @ec_ancoats earned a spot on the top 10 best roasts in the country by @rategoodroasts – swipe to see why 🤤
#AncoatsMcr #Manchester #ManchesterNeighbourhoods #CoolestNeighbourhoods #RateGoodRoasts #RoastDinners #ManchesterAwards
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![The Flat Baker shop front]()
@theflatbaker opened their own spot just the other week and it is the absolute sweetest location! 🥐 🇧🇷 Make sure to visit them at 23 Radium Street for focaccia sarnies, brownies, sourdough and their signature Brazilian cheese balls! 🧀 ⚽️
#ancoats #ancoatsmcr #newbusiness #supportlocal #theflatbaker #brazilianbaking #ancoatseats
A social neighbourhood
-
![Murray's Mills apartments, Ancoats, Manchester]()
WHAT MAKES ANCOATS SO MAGICAL? ✨1. ‘The almost clichéd blend of past and present which is visible on every street’. As the world’s first industrial suburb, #Ancoats was THE pioneer of the industrial revolution. This rich history is felt as you walk the cobbled streets today. Throughout its recent #regeneration, Ancoats has managed to merge history with modernity and create a magical version of modern city living.
-
![Erst restaurant, Ancoats, Manchester]()
WHAT MAKES ANCOATS SO MAGICAL? ✨ 2. FOOD & DRINK Ancoats is home to ‘some of Manchester’s very best places to eat and drink…many with a focus on fresh, locally sourced produce.' It’s these bars, cafes and restaurants that help create the relaxed and vibrant neighbourhood that has been voted the 20th coolest in the world!
-
![Dog looking into Trove cafe, Ancoats, Manchester]()
Wonder what's around the corner 👀 In Ancoats it’s usually a dog, bicycle or bakery 💙
-
![Sugo Pasta, Ancaots, pasta dishes]()
Thinking about food 💭 🍝 @sdsnacking at @sugopastakitchen 🌯 @mira.mcr based in @generalstores_ Ancoats 🍕 @corner.slice residency at @jimmys 🍅 @watt_elinor_eats at @erst_mcr 🥪 @nammcr new summer menu 🍩 @cotarellis 🍖 @ec_ancoats 🥐 @sabihadivan at @trove_foods 🍕 @jesshigham__ at @wearerudyspizza 🥗 @franeatsvegan spectacular tofu salad at @thecounterhouse
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![Band cases in middle of road, Ancoats, Manchester]()
Live music? #Ancoats has it all👇 @nammcr for basement sessions with the city’s finest DJs @hallestpeters home to the Hallé Orchestra & Choir @blossomstsocial regular dj #socialsessions @thejaneeyremcr for relaxed live music @thehiphopchipshop for dedicated hip hop pop ups Plus many more…another reason not to leave the neighbourhood! 💿
-
![Two people eating at Pollen bakery, Ancoats, Manchester]()
#Veganuary? #DryJan? We’re surrounded by a great mix of exciting places to eat and drink in Ancoats and New Islington which means, whatever you’re deciding to do this month, you can still go out, enjoy yourself and keep supporting our great local businesses 💪🍹🥕☕️🥬🧃
-
![Halle building, Ancoats, Manchester]()
Festivities are over, January is in full swing, but #Ancoats still has lots to celebrate! 🎉 Ancoats has been named as one of the “hottest” postcodes to move to in 2022 by @theSundayTimes 🎉 @ec_ancoats earned a spot on the top 10 best roasts in the country by @rategoodroasts – swipe to see why 🤤
-
![The Flat Baker shop front]()
@theflatbaker opened their own spot just the other week and it is the absolute sweetest location! 🥐 🇧🇷 Make sure to visit them at 23 Radium Street for focaccia sarnies, brownies, sourdough and their signature Brazilian cheese balls! 🧀 ⚽️
“Working with Drumbeat on our social media makes staying in touch with our community so easy for us – we now have engaging, professional content, get great results and have a better brand presence online.”
— Manchester Life
Drumbeat have also undertaken multiple branding and marketing campaigns for Manchester Life across both their rental and sales products.
