Hootsuite's top digital takeaways for 2022 ➜

At 8 seconds, our digital attention span is currently worse than goldfish levels, so thankfully Hootsuite have packed the top takeaways from their thorough 300-page State of Digital 2022 Report into an easily digestible Statshot for us. It looks as though 2022 is the year to build those video-editing muscles as the influence of TikTok doesn’t seem to be slowing down anytime soon; the power is in the placement of Instagram ads; and despite the competition, Facebook stands strong as the most reliable and powerful marketing tool to drive traffic to your website. In just a few minutes you’ll know what’s what and how to succeed at socials for the rest of 2022.

When sassiness is your social media strategy ➜

Engaging with customers, dealing with complaints and being active on socials is important, it helps build audience trust and brand identity. Many companies get on just fine with this approach, steadily building their social presence, but not rocking the boat. However, the brands who manage to master the art of clapback marketing, reap the rewards of taking the risky approach. Their quick-witted comebacks bring in swathes of new followers and online notoriety, as well as providing a clever way to stay ahead of the criticism. Want to know how it’s done right? Visit Buzzfeed for a roundup of the best examples of this powerful marketing tactic. Pay close attention to the reigning clapback queen, Wendy’s – no one does it better. Now to let loose on Drumbeat’s Twitter account…

What do we want? Clicks!
When do we want them? Now! ➜

As we learnt from Hootsuite’s report, Facebook is still the top dog when it comes to generating web traffic. But as social media marketers, we are always on the lookout for ways to increase traffic to our content from every platform, and from the looks of it there are plenty of clicks to go around. Later Blog spells out 8 easy ways to encourage more taps on Instagram: from story links, influencer marketing and the quickest shortcut to guaranteed clicks – Instagram Ads, you’ll have more eyes on your website, shop page or latest blog post than ever before!

Why you should be designing for emotion ➜

Gone are the days of social platforms being used to show off food pics and 85 blurry photos from one night out, they now function as legitimate marketing tools for every business. So, in this competitive content space, how do you grab your audience’s attention? It’s all about the feels. Emotions guide our choices every day and this is no different on social media. Understanding what resonates with your audience, how they will react to certain visuals, colours, typography etc is the key to success. Wix labels the seven main emotions to evoke as: Familiarity, Desire, Cuteness, Humour, Wow, Learning and ‘So true’, or what we call those ‘a-ha!’ moments. How well do you know your audience?
 

The art of the LinkedIn viral post ➜

Real or parody? Sometimes it’s hard to tell on LinkedIn. These posts will fit right in then... If you’re looking to be the latest business influencer, this post generator helps you create viral worthy content that will send you on your way to LinkedIn stardom, it all just depends on how cringe you’re willing to be. Enter what you did today, the inspirational advice you want to convey, your desired level of cringe and voila! AI will create the perfect post. After a quick scroll through LinkedIn, we're sure some of these could still pass for the real thing...


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