Greggs gets even more tasteless at Primark! ➜

If you went to any festivals over the summer, or indeed any Primark, you might have noticed that the retailer has once again collaborated with Greggs (the bakers) to drop a new range of heavily branded Greggs clothing and accessories upon us. Like the first collection, the items are, erm, very bold; and in some respects, mind blowing. Why would anyone not on the baked goods purveyor's payroll consider adorning these garbs? Is this lunacy? Are we just getting old? Is this what naturally happens when fast food and fast fashion collide? Or is it, as we expect – something of a masterstroke in post-irony millennial marketing?

Heinz launches sustainable stain clothing range ➜

You wait months for a food-related fashion marketing story and then two come along at once. This one by way of Heinz and thredUP, with their ethically-led collaboration seemingly the exact opposite of the Greggs x Primark mash up. "Its not a stain, it's a statement" are words we never imagined hearing, but this is the unlikely message promoting their ketchup stained sustainable garment range. You read that right! Hit the link above and you'll see; the marketing is slick, the ethics are strong, the cause is worthy, but seriously fashion, it's time to step away from the food stuff.

Young creatives Wreck a Brief to Save the Planet protests ➜

Respect to a network of young creatives called Glimpse, who have been taking a stand against fossil fuel advertising, by holding ‘brainstorms’ outside the offices of some of the UK's biggest agencies. They've also been handing out copies of their 'Brief Sabotage Handbook', which targets 18-30 year old agency staffers with 'playful but actionable' guidance on protesting against briefs set by high-carbon and polluting agency clients. They state that the best young creative talent in the land must not feel compelled to work on fossil fuel client projects, which will profit the agency and the client but often at the expense of an employees own ethics and the planets sustained existence.

Instagram cribs another idea, again ➜

Instagram is in the shit a state of flux. In the ongoing social media platform battle for our attention and dwell time, which equates to advertising revenue, it's being outgunned. TikTok stole a march with snappy video content and a shrewder distribution algorithm, so, to compete, Instagram launched and pushed the hell out of Reels. Well, now there's a new kid on the block gaining traction. BeReal a platform looking to remove the glossy 'fake' veneer from feeds. It encourages users to post honest, unfiltered  content, rather than the usual curated, stylised, best-life fluff. So, in true cuckoo-like fashion, Instagram announced last week it will soon be releasing a Candid Challenges feature. Hmm...feels kinda familiar.
 

Establishing order, an animation for our times ➜

These are unprecedented times; economically, politically, culturally and this is an exceptionally brilliant explainer of how we got here. The history of World Order isn't normally something we'd expect to be bathed in creativity, but with over 20 million YouTube views, this enlightening animation hits the the sweet spot of unpacking heavy information loads with effortless charm and levity. It's entertaining and insightful, something The Drop can relate too ;-) Bonus link: The author is Ray Dalio, but the animation agency team talk about the project with Creative Boom here.


Served straight-up fortnightly.

With a slice of insight and garnished with lots of links we think you'll like.