Week 4 — 9 July 2021

 

Deep rabbit hole warning here! It's been around for a while, but Nitch is an endless scroll of effortlessly cool images, featuring inspirational people, saying epically insightful things. It's enlightening, uplifting and motivating, without a ‘live, love, laugh’ in sight.
 

To TikTok or not? ➜

It's a question we're asked with some regularity. With over 800 million worldwide users it unquestionably offers access to new and younger audiences for most brand marketers. There's some useful advice on content types here, but we'd also add, should you take to TikTok, don't be the suit in a room full of creatives.
 

We like Hike ➜

SEO has a reputation for being one of the darker digital arts. For anyone, who's not a seasoned pro, just dipping a toe is likely to induce mental submission, with things becoming suffocatingly complicated, unexpectedly quickly. So here's a friendly and affordable little platform called Hike, which makes managing SEO surprisingly simple.
 

What are Content Experiences? ➜

We'll let Foleon explain this one. Here they share 6 types. And who is Foleon? Well, imagine taking a website and a PDF magazine and some videos and a pestle and mortar. Grind them all together and then bake them in an online oven and Foleon (a Foleon?) is what you end up with. Interactive, immersive online publications. Just jokes about the oven though, yeah. 
 

Gain some (vari) focus ➜

We're big fans of this intelligent branding for an ingenious product. Morrow, using an ultra fine layer of LED's, has created spectacle lenses which can provide prescription level variable focus at the click of a button. So now there's no need for two sets of bins old timers. Checkland Kindleysides crushing the branding, but the style of the specs themselves might be a bit too Creative Director – even for us!

 
 
 
The Euros ➜ BBCUnbelievably, inconceivably we are still watching England in the Euros. The nerve-shredding journey to our first major final for 55 years is complete. Just the small matter of finally bringing it home.

The Euros ➜
BBC

Unbelievably, inconceivably we are still watching England in the Euros. The nerve-shredding journey to our first major final for 55 years is complete. Just the small matter of finally bringing it home.

All of this Unreal Time ➜ Manchester International FestivalStepping away from our small screens and making the most of attending actual events in real life. In this brilliant MIF exclusive, Cillian Murphy portrays a man, any man, unravelling (and perhaps reassembling) his life.

All of this Unreal Time ➜
Manchester International Festival

Stepping away from our small screens and making the most of attending actual events in real life. In this brilliant MIF exclusive, Cillian Murphy portrays a man, any man, unravelling (and perhaps reassembling) his life.

 
 

BICEP ➜
Isles

With the Warehouse Project's 12 week Manchester takeover (please god, Covid permitting) incoming, tickets for Bicep have been secured. Warming ourselves up with this beaut!

RÓISÍN MURPHY ➜
Crooked Machine

Some sublime remixes of the dance floor queens Róisín Machine. Intimate, edgy and best served at afterparty temperature.

 
 
747 Experience brand ➜Branding, website and collateral for a flight simulator venue.

747 Experience brand

Branding, website and collateral for a flight simulator venue.

Scarborough Group website ➜New web presence for award winning property developer.

Scarborough Group website

New web presence for award winning property developer.

UAE UK Business Council website ➜New website for UAE UK trade and investment council.

UAE UK Business Council website

New website for UAE UK trade and investment council.

Mainer Associates beers ➜Bespoke beer packaging for everybody's favourite sustainability consultants.

Mainer Associates beers

Bespoke beer packaging for everybody's favourite sustainability consultants.


If you only click one thing...

 ➜ CLICK THIS ➜ 

Still something of a work in progress but it's the most inventive everyday use of AI / Neural networks we've seen.

 
 

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16 Jul 21 — Paralympics, Idris Elba and copycats

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2 Jul 21 — Nike, Ryan Reynolds and Skittles