Week 6 — 23 July 2021
We don't want Siri swearing at us, just with us. If Amazon, Apple and Google want us to feel like their digital assistants are part of the family then they should really be talking like them.“Sh*t Jeremy you’re going to be late for your meeting!” Arse! Thanks Alexa. “No problem. Have a great f**king day.”
#InvisibleOpponent ➜
Every week 125 people in the UK take their own lives and 75% of all UK suicides are male. Campaign Against Living Miserably (CALM) exist to change this. This week saw the launch of their first ever TV ad #InvisibleOpponent featuring Tyson Fury to show that you don’t have to fight it alone. If you or someone you know needs help visit CALM.
Walk this way ➜
Sometimes there are logos that just make you want to retire your pencil on the spot and this super simple but oh-so-clever branding for Piedmont Art Walk by Mucho is one of them. Memorable, appropriate and raises a smile. Plus the animated versions are just the icing on the identity cake.
Your next million? ➜
If the pandemic has shown us one thing it’s that smarter, more meaningful and focussed marketing can set a business apart from its competitors. Here’s three strategies to boost your customer base.
Sex Education ➜
Netflix
OK so we might not be able to watch the third season of this quite yet, but after the trailer drop this week, we are SO ready for it. Yes, it's a teen sex comedy on the surface, but also something far more insightful and beautiful at its heart.
The Dee Gees ➜
Hail Satin
Released for Record Store Day, the Foo Fighters covering the Bee Gees is Dave Grohl at his falsetto finest.
You should be dancing, yeah?
Data migration and site redesign project for the finance professionals within the NHS.
The current Drumbeat Drupal built website site is here. The new Drumbeat Wordpress built website is baking nicely in the oven – watch this space...
If you only click one thing...
➜ CLICK THIS ➜
Think you understand senior surfers! Gen X hits 55 and Google explains why many marketers are getting them all wrong.