Week 7 — 30 July 2021

 

Next time you’re planning a video production and contemplating costs, imagine what $33m for 3 minutes of film might get you. Some 20 years after it was created, this Chanel ad is still, by some distance, the most expensive advert ever made. Was it all a dream? For it’s creative protagonists, Baz Lurhmann and Nicole Kidman, it must have sure as hell felt like it.
 

History-making pictograms ➜

The Tokyo Olympics in 1964 gave us the first sports pictograms, rising from the need to readily visually communicate the disciplines to an ever increasing international audience. For the 2020 games Tokyo gives us another first with kinetic pictograms bringing a whole new level of innovation and dynamism.

The office isn't quite dead ➜

It’s widely touted that the pandemic will see us all working from home more, but that home might well still not be far from the office, or from each other. Computer screens remain a poor substitute for being face to face, so living and working near one another still allows for those real world interactions which generate and foster ideas and innovation in a way that Zoom can't.

How do I look? ➜

Another nifty eyewear app hits the small screens. This neat little tech nugget helps faces of all shapes and sizes find the perfect frames without the need for a trip to Specsavers. The app uses True Depth camera’s (available on iPhone X plus phones) to create a precise 3D model of a users noggin. It then, as if by magic, recommends and applies the perfect bins. All good, as long as you don't mind seeing your own floating head in profile.

 
 
 
 

Tokyo 2020 ➜
BBC

The diving! The swimming! The skateboarding! Despite it’s unsociable time zone broadcasts, we’re glued to watching Team GB’s journey up the medal table.

 
 
 
 

Camila Cabello ➜
Don't Go Yet

Mainly for the video – the stop motion animation, the colours, designs and production are delicious.

And for the RuPaul lovers, a bonus appearance from Drag Race’s Valentina!

 
 
 
 

Distant Hills ➜

New cans for our friends over at Distant Hills (aka Howard Town Brewery) in Glossop, Derbyshire.

Getting design samples through has never been so tasty...

 


If you only click one thing...

 ➜ CLICK THIS ➜ 

Fail hard. Fail fast. And ideally film it. 10 minutes of generally daft people, doing spectacularly dumb things.

 
 

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6 Aug 21 — SEO, cats, hoovers and meatball candles

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23 Jul 21 — Voice assistants, Tyson Fury and Sex Education